South Australia has launched CreateSA, developed by SAUCE, the creative agency.
The rebrand is designed to reignite the state’s passion for the arts, champion creative industries and bring meaningful change.
CreateSA has a new policy framework and an $80 million funding boost.
“It's not every day you're asked to rebrand a government body that advocates not only for the entire arts and creative community in South Australia, but also encompasses the work we and our talented creative partners do,” said Tom Ootes, managing director and Principal at SAUCE.
“The brand needed a visual identity that was as powerful and enduring as the ambitions of the organisation. The state’s new commitment to this sector promises fertile ground to continue to develop our world-class artists and commercial creative organisations.”
CREDITS
Agency – SAUCE. The Creative Agency.
Managing Director and Principal – Tom Ootes
Creative Director – Michael Gagliardi
Creative Director – David Ormston
Account Manager – Nathan Seyd
Senior Designer/Art Director – Franwyn Botha
Senior Designer and Animator – Danilo Watanabe
Designer – Carly Staszuk
First Nations Creative Services – Ochre Dawn
Jordan Lovegrove
Lawson Dodd
Marie Maurer
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