Feel like jumping ship? Now might actually be a good time. According to Hays Marketing Recruitment more permanent jobs will come available in the next year, although not with hefty wage increases.
It’s hardly surprising. PwC has only this morning reiterated in its global forecast that global advertising revenues will rise by a modest 4.7% by 2019.
According to the 2015 Hays Salary Guide, issued today, not even a quarter of all marketing professionals (22%) can expect a salary increase of 3% or more in the next year.
The vast majority (65%) will receive an increase of less than 3%. Meanwhile, only 19% of those working in the sector can expect a pay rise between 3-6%.
It turns out that those commanding the highest salaries are marketing strategists with strong skills in data, search engine optimisation, analytics and real-time bidding. Premiums are apparently paid with marketers who have experience in that field.
However, Hays states that: “In contrast salaries in most areas of ‘traditional’ marketing, although that term is becoming obsolete, have remained stable.”
The deficit in salary rises, according to Hays, is often softened by the offering of benefits.
Interestingly, some 77% of companies involved in the research showed that they offer flexible salary packaging, and of these the most common benefits are salary sacrifice, above mandatory superannuation, parking, private health insurance, bonuses and a car.
Flexible work practices also help bridge the ‘pay gap’. 84% of those surveyed said the most common practices on offer are flexible working hours (offered by 79% of employers), part time employment (74%), flex-place (58%), flexible leave options (36%), job sharing (30%), career breaks (20%) and phased retirement (15%).
Check out AdNews Jobs to see what current opportunities there are in the market.
Email Nicola at nicolariches@yaffa.com.au.