Commercial Radio & Audio (CRA) will be holding The Audio Edge, an event dedicated to exploring the effectiveness of audio in today's media landscape, at The Edge in Melbourne’s Fed Square on July 18.
The event, hosted by Nova’s Jase & Lauren, will feature insights into the latest trends and strategies in audio.
Four sessions on the day will explore audio’s role in the marketing funnel, radio’s ROI and how audio can build relationships and foster brand loyalty.
CRA chief commercial officer Jo Dick said The Audio Edge is essential event for media agencies and advertisers who want to optimise their campaigns and learn more about the impact of audio.
“Radio advertising is inherently creative, delivering cost-effective results and driving consumer engagement like no other medium. When combined with podcasting and radio streaming, the opportunities for advertisers are endless,” she said.
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