Lizzie Young .
Commercial Radio & Audio (CRA), in partnership with Triton Digital, has launched the Australian Podcast Report for 2024.
With a 37% increase in listenership over the last two years, the report finds that podcasts engage on average nearly 6 million weekly listeners.
Podcasting reached 48% of younger Australians (18-34) listening in the last month. Close to two-fifths (37%) of Australians aged 35-54 and 21% aged 55+ also tuned in over the past month.
Mobile devices dominate podcast consumption, with 94.2% of listeners tuning in via this platform, while Society & Culture, True Crime, and News are the dominant genres. True Crime listeners are 57% more likely to consume more than five hours of podcast content per week.
CRA CEO Lizzie Young said podcasting’s growth and scale are undeniable, with 63% of podcasts now achieving over 100,000 average monthly downloads in 2024.
"This surge is fuelled by the diversity of content available and the ease of on-demand access," she said.
“As podcasting continues to evolve, it offers exceptional opportunities for advertisers to connect with audiences in meaningful and measurable ways.”
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