CRA has launched a major campaign pitching DAB+ radios as great Christmas gifts and offering 30% off most at JB Hi-Fi.
The pre-Christmas media campaign for gift givers runs until December 24, with JB Hi-Fi extending the 30% offer through to December 31.
Commercials will air across Broadcast Video On Demand (BVOD) stations and YouTube. A social media version will also run on Facebook, along with online banners.
The campaign celebrates the growth of DAB+ stations and listening across Australia’s metro markets, with DAB+ radios at home, at work and in car, now accounting for over 20% of all radio listening.
The last GfK survey revealed a record 12.14m listeners tune into commercial radio each week, and commercial DAB+ stations again performed strongly with almost 2.8 million weekly listeners, up 28% compared to a year ago. Commercial breakfast DAB+ radio audiences have more than doubled over the last year.
CRA chief executive officer Ford Ennals said: “The Australian commercial radio industry is proud to work together to promote DAB+ and educate listeners about the benefits of digital radio.
“4.2m listeners tune into commercial radio through their DAB+ device each week. This is up by nearly 250,000 listeners vs the previous year.
“We expect to see Christmas stockings this year filled with DAB+ radios, so gift receivers can enjoy 20 extra radio stations to love listening to over the holiday period.”
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