CRA calls on government to create prominence framework for radio

By AdNews | 1 December 2023
 
Ford Ennals.

Commercial Radio & Audio (CRA) has supported the introduction of the Communications Legislation Amendment (Prominence and Anti-siphoning) Bill 2023 and hopes a similar regime can be introduced for its industry.

The bill would legislate  to support the ability of Australian consumers to easily find and readily access free to-air television services on internet connected television devices with minimal effort, input or technical skills and knowledge.

Changes to the Broadcasting Services Act would also prevent media content services (including, but not limited to, streaming services) from acquiring a right to televise, or otherwise provide coverage of a listed event to audiences in Australia, until a free-to-air broadcaster has a right to televise the event on a broadcasting service.

CRA CEO Ford Ennals said the industry body and its members are hopeful that a similar regime will be introduced for radio prominence, to ensure free, easy, universal access to Australian radio in cars and on smart speakers.

“It is critical for both the sustainability of the radio industry and community safety that all Australians can easily access a local radio station; for example, during emergencies such as bushfires, storms, or even traffic incidents," he said.

“The Australian radio industry is united in this request, with commercial radio broadcasters, the ABC, SBS and CBAA requesting a joint regulatory solution from Government.”

Earlier in the week, industry body Free TV, along with broadcasters Seven, Ten and Foxtel, had mixed reactions to the legislation.

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