Independent advertising agency Core has won creative duties for Sydney Airport Parking following a competitive pitch.
AdNews revealed in February that the account was up for pitch, with four agencies vying for the business.
At the time AdNews reported that the account was understood to be worth approximately $2 million.
Sydney Airport GM parking and ground transport Craig Norton said Core won the pitch based on its strategic and creative thinking.
“We were impressed with the way Core approached the brief to promote our variety of parking products and their stand-out creative proposals,” Norton said.
“We are looking forward to working with the agency's very talented team."
Sydney Airport parking includes 17,000 car spaces at the T1 Intentional and T2/T3 domestic terminals and the Blu Emu Car Park which caters for domestic customers.
Under its new remit, Core will develop a new sub-brand for the airport’s parking offering, following the successful introduction of the Blu Emu brand for long stay parking in 2012. Work on the business start immediately.
Core creative partner Jon Skinner said: “The agency is firing on all cylinders at the moment both in terms of new business and the work we have coming through. We’ve moved into bigger offices and are attracting great talent which is paying dividends."
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