Following a string of new business wins, including the QBE Insurance account, Sydney creative agency Core has appointed Jane Callister as business director.
The senior appointment is one of several recent hires at the agency to grow its account service, strategic planning and design resources.
Callister was hired from M&C Saatchi where she was running the NRMA Insurance account – an account she also looked after at its prior agency, TBWA.
Her previous experience includes running the Kellogg's, AXA, PZ Cussons and George Weston Foods accounts at agencies including DDB, JWT and Grey.
Christian Finucane, Core creative partner said: “We’re stoked that Jane has joined the Core team. Her track record in highly competitive brand categories including insurance and FMCG is second to none.”
Callister said of her appointment: “The opportunity to join Core and work across its client list was a no-brainer. I love the insurance category and the work we have planned for QBE make it a very exciting time to join the agency.”
Jon Skinner, Core creative partner said: “As Core continues to grow our partnerships with clients it’s great to have Jane’s big brand experience in the agency. She understands what drives brands and is a perfect fit for our creative culture.”
Core's key clients include QBE Australia & NZ and QBE Group, Victa, Ella Baché, NSW Government, IVF Australia, Scotts, and The Kids’ Cancer Project.
For more news:
Core wins QBE Australia creative account
Fresh cut look for Victa campaign
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