Convo Media, formerly Convo Ink, has rebranded to better reflect its focus on making programmatic content straightforward and effective.
Launched nearly three years ago by two friends who met while working at a media group, the company operates a smart content marketing engine that generates content formats that can be distributed across a network of mobile, desktop and digital out of home publishers.
Since starting as Convo Ink in 2021, the company has grown from offering three programmatic ad units with three publishers to now having eight live formats and custom ad units tailored for specific clients.
The Convo Media Publisher network now includes Australian websites such as News.com.au, Nine.com.au, The Daily Mail, Carsales, SEN, Rome2Rio and MindFood.
The rebrand builds on the foundation created by Convo Ink’s founder, Aaron Macarthur, who has since been appointed as MiQ’s director of business development for Australia and New Zealand.
CEO Monique Harris, who is also a strategic investor and major shareholder in the business, said Convo Media isn’t just a new name; it’s a renewed commitment to simplifying programmatic content.
“We’re a female-led team that’s all about cutting through the noise and getting things done. We’re here to make programmatic easy for our clients and partners, delivering effective solutions without the hassle," she said.
National sales director Emma Yexley, who joined in February, said the company has built a strong network of publishers, giving clients better reach and engagement.
"Our content is designed to hit the mark with audiences and fits seamlessly with these premium trusted publishers," she said.
Convo Media is also taking steps to reduce its carbon footprint by partnering with an additional ad server. Convo Media monitors and reports to advertisers how much carbon emissions each campaign has saved.
Harris said Convo Media is all about delivering great content while keeping an eye on its environmental impact.
“Good advertising should drive results and be responsible at the same time," said Harris.
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