Katie Eastment.
Independent creative agency Connecting Plots has expanded into public relations
Katie Eastment, a group account director from The IMPACT Agency, has been appointed head of PR.
“In today’s world, brands can’t just buy attention, they have to earn it,” said Tom Phillips, CEO & co-founder at Connecting Plots.
“Brands need stories that hit different, connecting seamlessly across everything they do, and shape how a brand is felt, not just seen.
“More and more of our clients have been asking us to carry our earned creative thinking into PR.
"Katie’s energy, smarts and experience will be instrumental as we introduce Connecting Plots PR, adding new layers to our creative and comms toolkit that take our clients’ brands to new heights in innovative ways.”
Eastment said she is excited to be joining Connecting Plots at a pivotal time.
“What really drew me to the agency was their passion for insight-led, integrated thinking and creating work that genuinely earns attention,” she said.
“I’m looking forward to building the agency’s earned capability and helping clients find creative ways to tell stories and stretch their budgets further.”
The new role follows last year’s appointment of Kent Pearson as managing partner of a.glo, the agency’s influencer and social business unit and this year’s appointment of Kate Sheppard as managing director.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.