Connecting Plots has appointed Kent Pearson as managing partner, to lead the business's social offering a.glo, AdNews can confirm.
Pearson will expand the specialist business unit’s remit from social performance creative into always-on social, influencer, creator and content partnerships.
“As a business, we have a strong track record in growing our clients’ businesses in digital and social channels - it’s how we started. As influencers grow, we’ve recognised the need to apply the same rigour you would to any advertising or marcomms and have the best specialist talent leading the charge,” Connecting Plots co-founder & CEO Tom Phillips said.
“Kent has a reputation for his technical understanding and strategic know-how. He is supremely talented in connecting influencer and content creator activity to business impact. We are beyond excited to have him join the team and grow the a.glo offering further.”
Pearson has held senior positions at agencies including TBWA\Eleven where he was head of social & content and managing partner at GROUND, where he was a part of client growth for Bumble and Pet Circle.
His remit is to weaponise social and influencer to deliver brand growth and sales for clients.
a.glo’s new influencer offering ‘Glow Up, Glow Out’, has been designed by Pearson and applies marketing science and full-funnel thinking to influencers and content creators in campaign and always-on activity. The influencer product has already been rolled out to a number of clients.
a.glo also holds partnership accreditation with Meta and Snap Inc. and is a foundation partner of the TikTok Creative Exchange (TTCX) which helps advertisers connect with experts to create native TikTok videos for ad campaigns.
Pearson said Phillips and Dave Jansen have built a great reputation for social that delivers genuine business impact.
"I’m excited to bring my expertise to build upon that specialist social and content offering further.”
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