Craig Page.
Independent agency Connecting Plots has appointed Craig Page as its new strategy partner as Tim Collier departs.
Page, integrated strategist and founder of strategic consultancy WeirdWorks, will lead the company’s strategic services.
He founded WeirdWorks after holding strategy leadership positions at Saatchi & Saatchi, CX Lavender, VMLY&R and R/GA.
He founded WeirdWorks after holding strategy leadership positions at Saatchi & Saatchi, CX Lavender, VMLY&R and R/GA.
He will join the Connecting Plots leadership team alongside client service director, Emma McJury; creative operations director, Sarah Miller; and creative partners, Matt Geersen and John Gault whose agency Two G’s was acquired by Connecting Plots last year.
With a track record of growing brands and transforming organisations through the integration of brand, creative, channel and experience strategy, Page has worked with a diverse range of clients including Westpac, Australian Defence Force, NBN, NRMA, Pizza Hut, Colgate, Arnott’s, McDonald's, Wine Australia, Telstra, Rip Curl and Google.
Connecting Plots co-founder & CEO Tom Phillips said Page is highly-regarded and comes with a wealth of knowledge that will certainly help grow the agency's clients' businesses and evolve the Connecting Plots service offering.
With a track record of growing brands and transforming organisations through the integration of brand, creative, channel and experience strategy, Page has worked with a diverse range of clients including Westpac, Australian Defence Force, NBN, NRMA, Pizza Hut, Colgate, Arnott’s, McDonald's, Wine Australia, Telstra, Rip Curl and Google.
Connecting Plots co-founder & CEO Tom Phillips said Page is highly-regarded and comes with a wealth of knowledge that will certainly help grow the agency's clients' businesses and evolve the Connecting Plots service offering.
“The work that Craig has been doing with his own consultancy, WeirdWorks, marry perfectly into our growth ambitions and we're thrilled that he'll be bringing this offering into Connecting Plots.”
Page said the pace since founding WeirdWorks last year has been insane, so this chance to join forces is a perfectly-timed, win-win-win opportunity.
Page said the pace since founding WeirdWorks last year has been insane, so this chance to join forces is a perfectly-timed, win-win-win opportunity.
"For Connecting Plots to offer clients’ holistic brand thinking across their entire ecosystems, for WeirdWorks to offer clients’ the ability to put their strategic consulting into practice, and for me to enjoy working with this awesome team of brilliantly-talented and fun-slash-weird-in-a-good-way people," he said.
The new appointment comes as incumbent strategy partner Collier departs after more than six years of dedicated service.
It’s bittersweet for the team, Phillips said.
The new appointment comes as incumbent strategy partner Collier departs after more than six years of dedicated service.
It’s bittersweet for the team, Phillips said.
"Tim’s been with us since day dot, weathered many storms and shared in plenty of the successes we’ve had along the way,” continues Phillips. "He’s left an indelible mark on Connecting Plots and is a major factor in its success to date.”
Co-founder & CCO Dave Jansen said six years is a long time in this game.
Co-founder & CCO Dave Jansen said six years is a long time in this game.
"We want to thank Tim for his commitment, loyalty and brilliance over that time. I’ve learnt a lot from him, he’s become a good mate and he’s shared A LOT of stories… I look forward to having a beer with him in the future and not talking about DBAs and Howard Gossage. We all wish him every success in his next role."
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