Connecting Plots acquires indie agency Two Gs

By AdNews | 19 April 2023
 
L-R Tom Phillips, Matt Geersen, Sophia Kang, John Gault, Dave Jansen.

Connecting Plots has acquired independent creative agency Two Gs.

Matt Geersen and John Gault are moving with the sale to become creative partners at Connecting Plots.

Two Gs current clients including Amazon Prime Video, Mad Mex and Penguin Books Australia.

Commercial details of the acquisition haven't been released. 

Geersen and Gault are both highly awarded integrated creative directors with more than 15 years experience who both live and breathe brand, digital and social worlds to create culture-shaping, made-for-channel creative.

“Matt and John are a true representation of our old meets new philosophy,” says Connecting Plots co-founder and CEO Tom Phillips.

“They bring a unique mix of brand and creative with channel-centric thinking across social, digital and technology. We’re thrilled to have them join us.”

The pair have extensive experience at both traditional and digital-centric agencies including VML where they together lead the agency’s major accounts.

Between them they have worked with clients from all categories, including McDonalds, Toyota and Coca-Cola, and won all the major awards - with highlights including multiple Cannes Lions and golds at One Show.

“We’re thrilled to be joining Tom, Dave, Sophia and the team,” says the pair said.

“They’re fantastic people making fantastic work and we believe in their vision for the agency and can’t wait to help bring to life their new ‘Imagination In Every Impression’ positioning.”

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