Connected Digital reveals client wins and key hire

By AdNews | 14 June 2023
 
Laura Hamod Barnes.

Digital-first media agency Connected Digital has added a range of new clients to its portfolio, including Australian Geographic, Deltora Diamonds, Eir Women and Aon’s Human Capital Solutions.

These follow in the footsteps of Sanitarium and Forbes Australia, who recently joined the Connected Digital team. 

Connected Digital already works with the Aon team on their HIAIS business, and they’ve now been tasked with delivering the same results for Aon’s Human Capital Solutions business. Eir Women is a supplements business founded by Lisa Walker and Kate Guaran who were both clients of Connected at separate companies. 

Reflecting on the client wins, Connected CEO Laura Hamod Barnes said over the last decade, most of the agencye's client growth has been organic.

"There’s no greater compliment than when our clients recommend us to others, or when they move companies and take us with them," said Hamod Barnes. 

Connected has also appointed Nicole Smith as senior account director.

Smith brings over eight years of industry experience across agency and client-side roles in Australia and the UK. Smith has worked across a variety of industries including FMCG, printing, automotive, and charity. 

Hamod Barnes said she's excited to welcome Smith to the Connected team.

"With her diverse experience, she has a great understanding of clients' needs and the challenges they face," she said.

"From day one, she has brought positive energy to our team, and we are confident she'll be an invaluable asset to our clients." 

Smith said after living in the UK and Singapore, she is excited to find the perfect role close to home.

"From my initial meetings with Connected, I got such a great feeling, and I am enjoying getting to know the team," said Smith.

"We get to work with great clients and produce a really high standard of work. I am looking forward to getting stuck in and using my experience to help drive results."

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