Australia and New Zealand’s digital city guide Concrete Playground has appointed Alex Light managing director.
Light has been working with Concrete Playground for the past two years as a consultant, advising the business on commercial and strategic projects. Most recently, Alex was at the helm of driving the launch of Concrete Playground’s new travel booking platform, Concrete Playground Trips.
Prior to joining Concrete Playground, Light launched Bowlow Draught beer and worked at VICE as its Australian Commercial Director driving business across APAC. He also launched its creative agency arm, VIRTUE, into the Australian market.
Founder and director of Concrete Playground, Rich Fogarty, said: “Alex is a strong, consultative leader who comes to Concrete Playground with extensive digital publishing experience and excellent commercial skills.
“He has already built meaningful internal and external relationships through his consulting work and most recently, led the successful launch of Concrete Playground Trips.
“It's fantastic to have Alex onboard and I look forward to working closely with him as we focus on Concrete Playground’s future growth together."
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