GOLD COAST: The Queensland Government has unveiled a branding push to spearhead its bid for the 2018 Commonwealth Games.
Devised by creative agency Engine Group, the campaign, which includes a new logo, aims to symbolise the Gold Coast's energy. Queensland will formally submit a bid in May 2011, and the host city will be announced in November 2011.
Queensland Premier and minister for the Arts, Anna Bligh, launched the branding campaign alongside athletes Lyndsie Fogarty, Alex Beck, Sara Carrigan, Dylan Grant, Morgan McCallister and Otis Gowa.
"This logo captures the energy of the Gold Coast in a blast of colour," Bligh said. "The Gold Coast sun is clearly present in the logo made up of 72 dots to represent each commonwealth country.
"Colours in the logo represent the golden sand, blue water, green hinterland and red sunsets of the Gold Coast as well as the colours of the competing nations flags."
Engine won the brief to design a new logo after a competitive pitch with an undisclosed number of agencies.
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