The commonwealth bank has launched a campaign, via M&C Saatchi, spruiking home loans as interest rates rip higher on the back of Reserve Bank moves to dampen the economy.
The latest advertising campaign champions the power of flexibility in a home loans, including redraw facilities and offset accounts.
The campaign spans TV, OOH, audio, social and display.
CommBank’s CMO Jo Boundy: “The campaign aims to show home owners that we are here to help, whether that’s offering them a home loan with genuinely flexible features that suits their needs, or providing them support at times when the unexpected happens."
M&C Saatchi’ ECD Richard Donovan said: “We're really proud to celebrate the ups and downs of home ownership in all its glorious imperfection, with work that reflects the different journeys of Australians around the country.”
The next phase of the campaign will include two media partnerships with Nine and ARN.
The digital content-led partnership with Nine will focus on navigating the home-ownership landscape as well as delving into some of the nuances of refinancing and investing.
This will be followed by a partnership with ARN which will see Amanda Keller and her co-hosts speak about their home ownership journeys.
Full details of the campaign HERE
The latest TVC:
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