The Seven Network, Nine and Network 10 united on Saturday for a telethon which raised more than $25 million for the Australian Red Cross Flood Appeal.
One hundred per cent of the funds raised during Australia Unites appeal is going to help people and communities affected by the floods across Queensland and New South Wales.
The broadcast saw Australian music royalty, celebrities and popular news and entertainment personalities from across all three networks band together.
The generosity of Australians was demonstrated with more than 18,000 calls received and more than 340,000 visits to redcross.org.au/floodsappeal during the broadcast, culminating in $25,249,796 of pledges.
Kym Pfitzner, CEO Australian Red Cross: “Thank you to Channel 7, 9 and 10 for coming together – the result was beyond our expectations. The Flood Appeal united the nation in support of tens of thousands of people impacted by the floods.
“We witnessed the spirit of humanity in action. I’d like to thank everyone who donated for your incredible generosity. 100% of the money raised during the telethon will go in cash grants to help people impacted by the floods.”
Applications for the grant will open on Friday, March 18, on the Red Cross website.
Over the five hour broadcast, a total average of 810,000 Australians tuned in to Australia Unites: Red Cross Flood Appeal which was simulcast on Channel 7, 7plus, Channel 10, 10 Play, Channel 9 and 9Now.
On television, Australia Unites: Red Cross Flood Appeal reached more than 3million Australians including 2.16 million people in the capital cities and 1.03 million in regional areas.
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