Commercial radio share has reached its highest level since 2014, climbing to 74.6%, according to Commercial Radio & Audio (CRA).
This reflects nearly a 10% growth over the past three years.
According to GfK Survey 5, commercial radio now reaches 12.3 million weekly listeners, who spend an average of 12 hours and 51 minutes with their favourite stations.
Among the 25-54 demographic, a critical audience for advertisers, commercial radio saw a 3.1% year-on-year (YOY) increase, adding 181,000 listeners to surpass 6 million weekly. Breakfast shows reach over 8.8 million listeners weekly, with Time Spent Listening (TSL) at an average of 3 hours and 37 minutes.
Listeners in car are growing by 4.8% YOY, with over 10 million people tuning in weekly this way.
3.4 million Australians are streaming commercial radio weekly for an average of 4 hours and 16 minutes, with 69.1% of these listeners tuning in from home, 28.1% in the car, and 26.9% at work.
Commercial DAB+ only radio stations are also on the rise, attracting an audience of over 2.6 million. TSL on Commercial DAB+ only stations have increased by 18 minutes to 6 hours and 26 minutes.
CRA’s CEO Lizzie Young said radio’s capacity to seamlessly connect with listeners anytime and anywhere is unmatched.
"Our commitment to delivering compelling, reliable content ensures Australians always have access to the programs they love, right at their fingertips," she said.
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