Commercial radio’s share of listening climbed to 75.1%, not only surpassing last survey’s record but also marking the highest level since 2014.
GfK Survey 6 shows commercial radio reaches 12.3 million weekly listeners, with average time spent listening (TSL) holding steady compared to last survey at 12 hours and 51 minutes. Younger audiences continue to fuel this growth, with a 2.1% rise among 18-24-year-olds year-on-year and a 2.3% increase for 25-39-year-olds year-on-year.
Breakfast radio drew in over 8.6 million listeners each week, listening for 3 hours and 40 minutes. In-car listening climbed 3.3% to surpass 10 million weekly listeners, while at-work listening increased average TSL by a full hour year-on-year to 12 hours and 29 minutes.
Commercial radio streaming has seen a slight increase since last survey, bringing the total number of weekly streaming listeners to nearly 3.6 million. At-home streaming has gained 109,000 listeners, reflecting a 4.6% rise since the last survey. Commercial DAB+ only stations rose by 26 minutes year-on-year to 6 hours and 39 minutes per week.
Commercial Radio & Audio's CEO, Lizzie Young, said these results prove radio continues to connect with audiences anytime, anywhere.
"As listening habits diversify, our growth reflects the industry’s creativity and commitment to ensuring commercial radio remains a dynamic and trusted source of education and entertainment," she said.
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