A record 12.26 million people, or 82% of Australians, are listening to commercial radio, according to the first radio ratings of 2024.
Commercial Radio & Audio (CRA) said the results, which showed commercial radio’s total audience grew by 72,000 or 0.6%, while there was a 1.3% jump in the number of listeners aged 10-24 to 2.8 million, since GfK Radio Survey 8 2023.
Commercial radio streaming increased 2.9%.
Commercial DAB+ stations saw growth in younger audiences, with listeners aged 10-24 up by 5% to 899,000.
At-home (46.9%) and in-car (32.4%) share of listening remained relatively stable for commercial radio, while there was growth for at-work listening, increasing 0.9% to 17.8% year on year, with time spent listening up by 1 hour 2 minutes.
CRA CEO Ford Ennals said radio is always evolving to suit changing listening habits, which is why the industry continues to grow its audience to new record levels.
“Audiences are continuing to explore their digital options, with 3.2 million people aged 10 and over listening to commercial radio via streaming, and 4.7 million listening tocommercial radio on a DAB device,” he said.
“CRA has just invested in a major advertising campaign around DAB+ in January and February, and we are pleased to see that could be having an impact,” Mr Ennals said.
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