Lizzie Young .
The final radio survey of the year has seen the commercial radio sector finish 2024 with strong momentum and a record 75.9% share, the highest share in more than two decades.
Survey 8 saw an annualised 12.3 million Australians tuning in each week, with time spent listening at work growing to 12 hours and 28 minutes and time spent listening at home growing to 10 hours and one minute.
In 2024, car listening also grew, with an additional 267,000 listeners tuning in – a 2.7% increase over 2023.
For younger audiences, Survey 8 saw commercial radio listeners aged 10-17 increase by 21,000 or 1.5% year-on-year, reaching 1.429 million listeners.
The popularity of streaming radio also continues, with 3.412 million Australians choosing to consume commercial radio via digital platforms.
Time spent listening via digital streaming remained stable across the day.
Among key demographics, compared to Survey 7, time spent listening among 18-24s rose to nearly 4 hours per week; listening among 25-39s remained steady at nearly 3 hours each week; and 40–54-year-olds saw an increase, streaming for nearly 5 hours weekly.
Commercial Radio & Audio CEO Lizzie Young said as the year comes to an end, the strength of radio's audiences is clear.
“This has been a year where we have seen Australians start to move more back into the office but regardless of where they are – be it home, the car or the office - commercial radio is there and they are listening in record numbers," she said.
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