Commonwealth Bank’s group executive of marketing and strategy, Vittoria Shortt, is leaving her position to take on a new role as CEO of New Zealand-based ASB Bank.
ASB Bank is a wholly owned subsidiary of Commonwealth Bank.
Shortt is taking over from Barbara Chapman, who is retiring.
Shortt has been with Commbank since 2002 and has held senior marketing roles across the organisation, including Bankwest. The bank is currently searching for a replacement.
Monique MacLeod leads CBA's marketing function and was permanently appointed CMO in November after being named acting CMO earlier in the year.
Following Shortt's move, the group marketing function will go back to reporting to the Retail Banking Services group executive Matt Comyn.
The bank had previously told AdNews a decision about the CMO role would be made in early 2018.
Shortt was promoted to her current role in March 2015 and has responsibility for CBA’s corporate strategy, advanced analytics, brand and marketing, core customer data, customer advocacy and mergers and acquisitions functions.
Commonwealth Bank CEO Ian Narev says: "Vittoria's breadth of operating and functional experience during more than 15 years with the CBA Group shows our commitment to developing high calibre leaders.
"She has consistently demonstrated excellent values and delivered high quality results. The ASB Board has chosen an ideal candidate to lead a business that has thrived during Barbara Chapman's tenure as CEO."
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