Coles Christmas 2024.
Coles and Smith St, part of DDB Group Melbourne, have launched the supermarket group's 2024 Christmas Season campaign.
Coles’ team members are shown as a group of elves working with a network of dedicated farmers, growers and suppliers to make this Christmas more delicious.
“Christmas is all about sharing delicious food together with the people you love. It’s great to be able to spread a little magic on the occasion," said Psembi Kinstan, chief creative officer, Smith St.
Woolworths earlier this month kicked off its campaign, Make this Christmas a Classic, produced in partnership with M&C Saatchi.
Also this month, Aldi encouraged Australians to push the (gravy) boat out and Go A Little Extra in festive celebrations without spending extra.
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