Coles has launched its Christmas campaign, a celebration on what makes the festive season in Australia so special, with new TV, digital, press and out-of-home advertising.
The brand campaign highlights that Coles is here to make entertaining easy, whether Australians are celebrating big or small, meeting at home or on holiday at the beach.
General manager of brand, digital and design, Sam McLeod: "“Everyone is coming together around a table and connecting over great food.
"In an environment where many household budgets are tightening, Coles has been working for more than a year to make sure our customers can celebrate Christmas with incredible value and a great range of easy entertaining solutions.
"It felt right for Coles to bring the country together with Australia’s biggest ever Christmas table.”
James Cowie, Group CD DDB, said the campaign highlights that people want to celebrate more than ever this year at a time when a lot of people are doing it tough.
“Celebrating at a wonderful table with your closest family, friends and loved ones with great food and drinks and sharing a laugh and a story is something that people want to enjoy," he said.
"This campaign is designed to shine a light on the joy of the festive season and the inviting spirit of Australians.”
The hero film is supported by a wider campaign focusing on the quality and price of key Christmas food items like award-winning Christmas hams, responsibly sourced seafood and sustainable gift ranges, showing that Coles provides exceptional value food and gift solutions for the whole season.
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