
Coca-Cola is bringing back its Share a Coke campaign.
The locally-born initiative will see personalised bottles return to the Australian market.
Share a Coke first launched in Australia in 2011, replacing the Coca-Cola logo with personalised names and returned in 2019 and 2020.
With almost 200 names and nicknames to choose from across Coca-Cola Classic, Diet Coke and Coke Zero Sugar, people are sure to find the perfect match. From popular Aussie names including ‘Charlotte’, ‘Emily’, ‘Priya’, ‘William’, ‘Thomas' and ‘Matteo’, to group nicknames like “Squad’ ‘Bae’, ‘Maaate’ and ‘Fam’ there’s something for everyone.
"Share a Coke is back, and we couldn’t be more excited about it," said Kate Miller, senior marketing director at Coca-Cola Australia.
"The iconic campaign started right here in Australia 14 years ago, and in 2025 will appear in more than 120 countries around the world. Nothing beats the feeling of seeing your name, or your best mates name on a Coca-Cola can or bottle."
The Share a Coke campaign will run across a variety of media channels in Australia, including digital media, billboards, social media, activations and a series of influencer partnerships.
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