Coca-Cola is giving everyday Australians the chance to star in its TV spots for its relaunched Share a Coke campaign.
As part of the revamped campaign, up to 170 unique ads will be created and broadcast on various platforms, providing Australians the opportunity to ‘taste the feeling’ of TV fame.
To find its talents, Coca-Cola is holding open casting where Australians film a short video of themselves giving a ‘shout out’ to a mate they would like to Share a Coke with this summer.
“Forget actors and actresses or models and celebrities, this summer our Coke ads are all about everyday Aussies,” sasy Coca-Cola Australia’s marketing director Lucie Austin.
“We want to give people a chance to give a shout out on national TV to anyone they think deserves one.
“It might be a shout out to a Legend frontline health worker, a thanks to your mate or your Mum who have been there for you this year or saying cheers to your True Blue local barista.
“This is all about giving people the opportunity to have some fun and share some love after what has been a really tough year.”
In another twist to the Share a Coke campaign, created by Ogilvy, this year classic Australian nicknames will feature on Coca-Cola bottles and cans, with more than 200 names and nicknames such as Macca, Shazza and Deano.
Popular colloquialisms such as champ, squad, legend and queen bee, and cultural nicknames such as Mi Amore (My love), Tita (Aunty) and Agapi mou (My love), will also be featured for the first time.
“We’re really excited to bring Share a Coke back this summer,” Austin says.
“This year there are more names to choose from than ever before, and we’re looking forward to inviting the faces behind those names to enjoy their 10 seconds of fame on a national stage.”
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.