Independent and full service agency Co.gency has been appointed, following a competitive pitch, Caesarstone's sole agency to deliver strategy, creative, and media planning and buying, consolidating the account under one roof.
Managing partner James Currah said Caesarstone, which produces and markets quartz surfaces for kitchen countertops, is a true innovator, pioneering its category and once again in a phase of reinvention.
"By providing a strategic-led, full service solution, we’re looking forward to helping them successfully deliver the perfect surface to more Australians," said Currah.
Linda Hannah, Asia Pacific general manager of marketing said Co.gency has quickly developed a well considered path for Caesarstone to enhance its leadership position and ensure it continues to be the surface of choice.
Co.gency’s appointment follows the recent announcement of their expansion, adding a new Sunshine Coast based office and growing portfolio of SEQ clients including Brisbane Racing Club, Southern Cross University, Naviq and Aussie World.
“We don’t love the descriptor ‘full service’, it implies we define our value by the services we provide. Our approach is about aligning strategy and specialised skills together to provide clients with clarity of focus and coherency in execution,” said Currah.
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