Travel and tourism operator Club Med has launched a brand campaign across Australia in collaboration with its global creative agency, 180 Amsterdam.
Directly translating to free spirit in French, 'l’Esprit Libre' is a nod to Club Med’s origin and legacy as a brand based on happiness, reinforcing its commitment to providing guests with experiences that foster joy and connection.
Featuring imagery depicting scenes that can be found at Club Med’s resorts, the campaign emphasises the appreciation of life’s simple pleasures – being present in the moment, reconnecting with yourself and your loved ones, trying something new, indulging in spa rituals and disconnecting from the digital world.
The launch of the brand campaign follows the introduction of Club Med’s refreshed image and its new modern visual identity.
The campaign will be showcased across out-of-home, social, and digital channels.
Club Med Pacific GM Michelle Davies said Club Med was founded on a simple yet powerful idea - to create a place where people can experience true happiness.
"With l’Esprit Libre, we’ve been able to capture the essence of that vision," she said.
“Our mission has always been to provide spaces where people can escape the complexities of modern life and reconnect with what truly matters. This new campaign invites everyone to escape the hustle and bustle of everyday life and embrace moments of pure, simple joy.
“We’re excited to see this vision come to life and to welcome guests to our resorts, to create their very own l’Esprit Libre moments.”
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