Clive Palmer's United Australia Party has surged to the top of the digital ad spend list in Australia for the month of January 2022, according to analysis by marketing intelligence platform Pathmatics.
The party dropped more than $5 million in one month.
He has an ad criticising federal governmnet responses to the COVID-19 pandemic. The commercial encourages Australians to fight for freedom and vote for the United Australian Party.
The next biggest spender was Foxtel, promoting streaming platform BINGE.
Eugene Du Plessis, Pathmatics' regional director Australia and New Zealand: “Australia kicked off the year with the ongoing effects of the worst COVID spike the country has seen to date.
"With many Australians having to self isolate, it’s no surprise we’ve seen significant digital advertising spend from streaming platforms such as Foxtel’s Binge, online delivery services including Uber and Amazon and takeaway services such as Menulog in January.
“With the federal elections fast approaching, The United Australia Party took the top spot for January with Clive Palmer’s campaign to put a stop to vaccine mandates.
"It’ll be interesting to see how other political parties ad spend compares as we edge closer to the highly anticipated event.
"The NSW Government also continued to spend big with its ongoing COVID campaign, reminding consumers to remain COVID safe with QR check ins and how to get their hands on rapid antigen tests."
The January 2022 league table created by Pathmatics:
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