Clemenger BBDO Melbourne has been named the Cannes Lions Agency of the Year for 2017.
The agency has had a stellar year in Cannes, winning 56 Lions in total, with its Meet Graham work for Transport Accident Commission and Hungerithm for Snickers behind the bulk of the success.
Meet Graham won 29 Lions, including a Grand Prix in Health & Wellness and in Cyber, and eight Gold Lions, while Hungerithm won 21 in total, including six Gold Lions.
Clems has also won metal for Myer and for Airbnb 'Until We All Belong', which was also awarded one Silver Lion in Media.
Parent company BBDO was also named network of the year. Nineteen BBDO agencies won 144 Lions across 24 categories. Last year BBDO Brazil shop Almap BBDO won the coveted prize.
David Lubars BBDO’s worldwide chief creative officer, says: “We are, indeed, a global creative boutique, capable of delivering award-winning work that works for clients anywhere in the world, big and small, global and local, across categories, forms and platforms. But we never want to rest on our laurels. We need to continue to lead the way forward for our clients."
Get under the skin of TAC's 'Graham Project'
WPP has also been named the world's most creative parent company with agencies from 42 countries gaining most points overall . It’s the seventh year n a row it has taken the title.
Sir Martin Sorrell, CEO of WPP, said earlier this week he will reconsider the role WPP plays in Cannes in the future following Publicis Groupe’s decision to pull out of all awards for 12 months. He said: "As ever, this award simply reflects the achievements of our wonderfully talented people all around the world, and of course the support of our clients.
"In the year of our seventh successive win, the industry appears to be experiencing a collective seven-year itch in terms of its relationship with Cannes.
"The importance of recognising the outstanding creativity of our people and the work they do for clients is not in doubt. The question is whether the festival does that in the most effective way, and we look forward to playing our part in finding the best solution."
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