Creative agency Clemenger BBDO has brought on four new senior hires to boost its strategy team.
The appointments of experience strategy director Jon Turton (JT), senior strategy director Vanessa Quincey, head of product Maya Mausli and head of strategy Brooke Thompson add specialist expertise.
Thurton's extensive experience in CX, customer-centric design and business transformation includes 5 years leading digital transformation for the likes of Bunnings, JB Hi-Fi and Country Road Group at AKQA, and another 5 driving ecosystem design and voice-of-the-customer initiatives at MYER.
Quincey, who operates at the intersection of brand and social strategy, joins Clems after a decade in New York working at TBWA\Chiat\Day, GREY and VaynerMedia.
Mausli has held roles with Samsung Australia, McCann Worldgroup, AKQA and PwC and will develop products and services across connections and content strategy, analytics, customer insight and enterprise AI.
Thompson, who will oversee the department, joins from whiteGREY and Mindshare where she was previously strategy director.
Clemenger BBDO chief strategy and experience officer Simon Wassef said Clems has a long history of reframing businesses, behaviours and culture.
“Now, we are reframing strategy for a new era in culture, marketing, experience and technology with these world class talents. A company with Clems’ ambition needs strategists of this calibre,” Wassef said.
“Ness is a gun whose grasp of how to build brands in culture is exactly what we need. Maya’s ability to solve really hard business problems is prodigious.
“JT enables us to drive our renowned brand thinking throughout the customer experience. Brooke’s insight and empathy make her an incredible Head of Strategy.
“I’m stoked to round out the strategy department with these legends alongside behavioural scientist Helena Duniec, brand strategist Cecilia Hund and head of cultural design Rhian Mason.”
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