Australia's Clemenger BBDO has dominated the APAC Effies Awards, taking home Agency of the Year, among a string of other nods. The agency won four of the 15 Gold Effies, two silvers and five bronze.
Colenso BBDO and DB Breweries took home the Grand Effie for work on Brewtroleum; a biofuel made from leftover brewed beer yeast.
BBDO Worldwide led on the network level, with a total of 29 gongs. Ogilvy & Mather and MullenLowe Group came in at second and third positions.
Brand of the Year and Marketer of the Year awards were presented to DB Breweries – DB Export and Unilever respectively. These Special Awards are accorded based on the points received on all winners and finalists.
Awards chairman Anthony Wong said the night aims to recognise talent in “tomorrow's world” and noted this year's awards had raised the bar higher than any previous Effies.
Last year's awards saw Colenso BBDO named the most effective agency in the Asia Pacific region while Whybin TBWA Sydney came in at third.
AdNews recently sat down with the team from Clemenger Melbourne, read an excerpt from the interview here.
Clemenger's Clinton Parr will be speaking at the AdNews Media + Marketing Summit, make sure to get your tickets here.
See the Australian and NZ winners below:
|
Entry Title |
Category |
Client |
Agency |
Country |
|
|
GRAND EFFIE |
|
||||
|
Brewtroleum |
Brand Experience - Products |
DB Breweries |
Colenso BBDO |
New Zealand |
|
|
GOLD |
|
||||
|
Brewtroleum |
Beverages – Alcohol |
DB Breweries |
Colenso BBDO |
New Zealand |
|
|
The Massive Hit |
Beverages Non-Alcohol |
Frucor Beverages (Australia) |
Clemenger BBDO / TKT |
Australia |
|
|
How Old Will You Be? |
Financial Products & Services |
Bank of New Zealand |
Colenso BBDO |
New Zealand |
|
|
Backyard Burger King |
Restaurants |
Burger King |
Colenso BBDO |
New Zealand |
|
|
The Boys |
Retail |
Pacific Brands |
Clemenger BBDO |
Australia |
|
|
Backyard Burger King |
Brand Experience - Services |
Burger King |
Colenso BBDO |
New Zealand |
|
|
Snickers HUNGERITHM |
Branded Content |
Mars Australia |
Clemenger BBDO |
Australia |
|
|
Brewtroleum |
Media Innovation |
DB Breweries |
Colenso BBDO |
New Zealand |
|
|
Meet Graham |
Media Innovation |
Transport Accident Commission |
Clemenger BBDO |
Australia |
|
|
The Boys |
Social Media Marketing |
Pacific Brands |
Clemenger BBDO |
Australia |
|
|
Brewtroleum |
Brand Experience - Products |
DB Breweries |
Colenso BBDO |
New Zealand |
|
|
SILVER |
|
||||
|
A Natural Silence |
Food |
Brownes Dairy |
Meerkats |
Australia |
|
|
Meet Graham |
Government / Institutional |
Transport Accident Commission |
Clemenger BBDO |
Australia |
|
|
The Boys |
Branded Content |
Pacific Brands |
Clemenger BBDO |
Australia |
|
|
Hero of Category vs Heroes of India |
David vs Goliath |
Bajaj Auto |
TLG India |
India |
|
|
Brewtroleum |
Positive Change Environmental – Brands |
DB Breweries |
Colenso BBDO |
New Zealand |
|
|
The Heart Attack Act |
Positive Change Social – Non-Profit |
The New Zealand Heart Foundation |
Barnes, Catmur and Friends Dentsu |
New Zealand |
|
|
Don't Ignore a Cough |
Programmatic |
Flordis |
Affinity |
Australia |
|
|
Lamb: Saving Australia Day 'Orphans' |
Seasonal Marketing |
Meat and Livestock Australia |
The Monkeys |
Australia |
|
|
This Bike Has MS |
Sponsorship & Event Marketing |
MS |
Grey |
Australia |
|
|
BRONZE |
|
||||
|
Continued Push for an Equal Future |
Corporate Reputation / Professional Services |
ANZ |
TBWA Melbourne |
Australia |
|
|
Mini Legends |
Financial Products & Services |
National Australia Bank |
Clemenger BBDO |
Australia |
|
|
Owning the First Job Trigger |
Financial Products & Services |
ANZ |
TBWA\ Melbourne |
Australia |
|
|
Lamb: Bringing Australians Together |
Food |
Meat and Livestock Australia |
The Monkeys |
Australia |
|
|
Snickers HUNGERITHM |
Food |
Mars Australia |
Clemenger BBDO |
Australia |
|
|
Stop It At The Start |
Government / Institutional |
Australian Government - DSS |
BMF |
Australia |
|
|
The Heart Attack Act |
Government / Institutional |
The New Zealand Heart Foundation |
Barnes, Catmur and Friends Dentsu |
New Zealand |
|
|
Don't Ignore a Cough |
Healthcare |
Flordis |
Affinity |
Australia
|
|
|
This Bike Has MS |
Healthcare |
MS |
Grey |
Australia |
|
|
Supermarket Switch Challenge |
Retail |
ALDI Australia |
BMF |
Australia |
|
|
World's First VR Department Store |
Retail |
eBay Australia and New Zealand |
Pulse Communications |
Australia |
|
|
This Bike Has MS |
Brand Experience - Services |
MS |
Grey |
Australia |
|
|
This Bike Has MS |
Branded Content |
MS |
Grey |
Australia |
|
|
Amnesty Unblocker |
Media Innovation |
Amnesty International |
Colenso BBDO |
New Zealand |
|
|
Snickers HUNGERITHM |
Media Innovation |
Mars Australia |
Clemenger BBDO |
Australia |
|
|
Continued Push for an Equal Future |
Positive Change Social – Brands |
ANZ |
TBWA\ Melbourne |
Australia |
|
|
Free Puppies Forever |
Positive Change Social – Non-Profit |
Vision Australia |
McCann |
Australia |
|
|
The Give Registry |
Shopper Marketing |
Myer |
Clemenger BBDO |
Australia |
|
|
Reword |
Small Budget-Products |
Headspace |
Leo Burnett Melbourne |
Australia |
|
|
Mini Legends |
Sponsorship & Event Marketing |
National Australia Bank |
Clemenger BBDO |
Australia |
|
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