Lee Leggett.
Clemenger BBDO today officially opened shop, blending three Omnicom creative brands -- CHEP Network, Clemenger BBDO and Traffik -- into one big agency of 350 people.
CEO Lee Leggett is joined by a leadership team including Simon Wassef, previously at Clemenger BBDO, as chief strategy and experience officer and Glen Dickson, a longstanding CHEP creative leader, as deputy chief creative officer.
Departing are Gavin McLeod, chief creative officer, and Lillian Sor, chief strategy officer.
A global search is underway for a national chief creative officer.
The restructure, with some departures, was announced in February. Since then Clemenger BBDO has won its first client in Kmart.
“Over the past few weeks, I’ve spent time across all three businesses and with our clients, and what stands out is the strength of the people,” said Leggett.
“We have brilliant talent in every corner of the company, and now we have the platform to bring it all together.
“We’re not just expanding our capabilities - we’re expanding our potential. With brand, creative, media, data, technology and experience all working as one, we have the tools and talent to deliver truly modern creativity for the most ambitious brands in the country.
“What excites me most is the spirit I’m seeing already. There’s energy. There’s belief. And there’s a genuine desire to build something together that’s not just bigger, but better. Today is day one and I can’t wait for what’s next.”
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