Clemenger BBDO has been appointed to the L’Oréal Group Agency Village after a competitive pitch, taking on responsibilities across both brand campaign and social for the portfolio of brands.
The agency won the account after a rigorous four-stage tender process between an undisclosed number of agencies across Australia and New Zealand.
The process involved both a strategic brand response and a social response which was driven by Clems’ in-house earned capability, Chemistry Set.
L’Oréal brands include L’Oréal Masterbrand, Garnier, Maybelline, Nyx, Kiehl’s, La Roche-Posay and Lancôme. The scope of work includes strategic, creative, digital, and social for brand and tactical campaigns as part of an Agency Village.
Clemenger BBDO’s in-house production company, MADE THIS, was appointed to the L’Oréal Group Village in 2023.
“We ask a lot of our agencies, and this process was no exception, where we shortlisted agencies based on capability, then tested their understanding of our category, our brands and our target audiences," said L’Oréal Australia and New Zealand's Procurement Lead for the pitch process, Rachel Taylor.
"It was a rigorous four-stage process and Clems demonstrated their exceptional experience and capability across both Brand (strategy, creative and digital) and Social. We are extremely excited about what we can do in partnership together.”
Dani Bassil, CEO of Clemenger BBDO, said the opportunity to work across such an exciting portfolio of brands for L’Oréal was one of the agency's sweetest wins this year.
"The potential to do work that lives in culture is endless," she said. "We can’t wait to get started.”
The Clemenger BBDO partnership has already started, with work expected to kick off in early 2025.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.