PZ Cussons has signed Clemenger BBDO as its creative agency of record.
The appointment includes the Morning Fresh and Rafferty’s Garden brands.
Julian Bell, MD at Clemenger BBDO, said: "It’s a terrific opportunity to be working with such a powerhouse of the hygiene, baby and beauty industries, particularly given PZ Cussons’ sustainability leadership.
“We’re thrilled to be working on brands that are so well loved by Australians and look forward to helping them achieve their next stage of growth."
Shaun Peverill, director of communications at PZ Cussons, said: “ We are delighted to commence working in partnership with Clemenger BBDO, throughout the process of agency assessment we have been nothing but impressed with the calibre of the team, strategic approach and creativity demonstrated.
“We are looking forward to working together on consumer centric ideas that build our brands for today and tomorrow.”
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