Full-service independent agency Claxon has won a remit encompassing strategy, media and creative for Australian-owned windows and doors brand Wideline Group, following a competitive pitch.
Claxon is charged with delivering an omni channel approach for Wideline via its proprietary brand performance methodology, to support the Group’s plans to increase its national footprint.
Work on strategy development has already begun with creative expected in market in Q3.
Claxon chief growth officer Jade Axford said Wideline’s brief to build out a robust omni channel strategy supporting ambitious growth is a perfect fit for the team, as it aligns with Claxon’s ethos to holistically bring brand and performance together to drive business growth.
“Additionally, we are excited to elevate the brands’ existing relationship with an iconic renovation show on Ch9 to engage more customers and position Wideline as the windows and doors expert for both builders and home renovators," she said.
Wideline Group director Michelle Hendriks said Claxon’s use of AI across its creative offering plus the team’s understanding of its ambitious expansion plans make them the perfect partner to support the next stage of the brand’s history.
“Our 55-year history and heritage are essential foundations to Wideline’s story, but with Claxon’s help we will strike a balance between maintaining the brand’s history and at the same time be known as a contemporary and modern brand able to compete in today’s – and tomorrow’s - competitive market," she said.
"We can’t wait to see where our partnership leads."
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