Luxury fashion brand Oroton has appointed Claxon its digital media agency of record.
Claxon chief growth officer Jade Axford said team was delighted to be entrusted with the task of shaping the brand’s future digital presence.
“Oroton’s 85-year heritage has strong foundations, as the brand transforms into a contemporary luxury brand our aim will be to engage new audiences by bringing cutting edge digital media techniques – driven by AI – to amplify Oroton’s online visibility and engagement," Axford said.
“We are fortunate Oroton’s team are invested in transformation and are brave enough to empower the brand’s future, expanding to align with an ambitious global growth strategy.
"We can’t wait to be part of the team to assist Oroton compete in today’s – and tomorrow’s - competitive fashion industry.”
Oroton head of digital Peter Lines said the brand has introduced a contemporary spirit.
"We needed a like-minded agency to partner with us on our ambitious transformation journey," Lines said.
“In Claxon, we have found that partner and we are excited to merge the agency’s expertise in digital media, with Oroton’s legacy of quality and style and together set new benchmarks in the luxury fashion industry.”
Work has already started.
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