Claxon has been appointed as creative and media agency of record for health and wellness supplement company First or Nothing, following a competitive pitch.
Claxon’s first order of business is to drive a powerful go-to-market entry strategy, positioning the brand as Australia’s latest contender in the fast-growing supplement industry.
Claxon chief growth officer Jade Axford is thrilled to be ending a year on a new business high by adding First or Nothing to the agency’s roster.
“First or Nothing is an ambitious company with a strong vision to positively impact the health and wellness sector, and we’re ready to help bring that vision to life,” she said.
“We will be using Claxon’s proprietary end-to-end, full-service ecommerce framework, Amplisync, to build brand awareness, foster an engaged online community and drive online sales for the brand.
“Amplisync is engineered to boost a brand’s ecommerce performance across every touchpoint, fueling growth through integrated solutions.”
First or Nothing marketing and partnerships Jade Speight is excited about the partnership.
“Claxon stood out as a growth and AI- focused agency capable of launching our brand to market and help to grow the business via advertising, so we can engage a community of like-minded health consumers,” she said.
“We are excited about the agency partnership and look forward to taking our advertising to market before the end of the year.”
Work on the strategy is underway with the digital, offline, social and creative assets expected in market before year-end.
Have something to say on this? Share your views in the comments section below. Or if you have a news story or tip-off, drop us a line at adnews@yaffa.com.au
Sign up to the AdNews newsletter, like us on Facebook or follow us on Twitter for breaking stories and campaigns throughout the day.