Jade Axford.
Independent growth agency Claxon has been appointed, following a competitive pitch, the media and creative agency of choice for coaching business Better Everyday Project.
Claxon’s remit includes strategy, branding, web development, creative, and media execution across both digital and offline channels.
The Better Everyday Project is dedicated to fostering transformational leadership and personal development. With a focus on executive performance coaching, corporate stress-relief workshops, and leadership skills training, the organisation empowers individuals to be their best selves every day.
“The Better Everyday Project is on an incredible growth trajectory, and we’re thrilled to help drive its next phase of growth," said Jade Axford, chief growth officer at Claxon.
"We were selected for our bold, no-BS approach, and we are committed to delivering a strategic and creative solution that not only builds brand awareness for the brand but will also drive meaningful engagement and results for them.
“By leveraging our proprietary AmpliSync framework, we will combine our media efforts across owned, earned, and paid channels, creating a seamless and high-impact marketing strategy enabling Better Everyday Project to achieve its mission to inspire and motivate individuals at scale.”
Emily Selvadurai, co-founder of the Better Everyday Project, said the business needed an agency partner that truly understood the mission.
"Claxon’s strategic approach and innovative thinking made them the perfect partner to help us expand and make a lasting impact in the leadership and personal development space," Selvadurai said.
The first campaign is due to launch at the end of March.
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