Jade Axford, chief growth officer at Claxon.
Australian Mentoring Services (AMS) has appointed Claxon digital and creative agency of record.
Claxon’s remit includes creation of AMS’s new brand strategy and visual identity including design of a new and intuitive website, plus ongoing creative as the company continues with its ongoing growth strategy.
Jade Axford, chief growth officer at Claxon, said the team was delighted to add AMS to its client list.
“AMS is on the cusp of scale-up and growth and the brand identity created when they were in the start-up phase no longer reflects their expertise and commitment," she said.
"Claxon’s goal is to build a strong, future-thinking brand that will propel AMS forward in the market and allow them to stand out against the more established providers."
Tyronne Baena, director at AMS, said the team was impressed with how quickly Claxon grasped the company's growth objectives.
"Our objective (is) to reposition ourselves as a leader in the disability services sector by recommending a new, modern visual identity that symbolises inclusivity, support and personalised care," he said.
James Coulson, brand strategy director at Claxon, said the rebrand strategy is designed to transform AMS’s visual identity, messaging, and digital presence.
“Our solution will include refining AMS’s brand positioning, value proposition, and messaging to better communicate their expertise to their clients. We will also develop a new visual identity, evolving their colour palette to be more accessible and legible while maintaining a connection to their original brand," he said.
“A key part of our solution will be to design and develop a modern, user-friendly website that speaks directly to AMS’s target audience helping them connect with more people in need of their services."
The rebrand is already in progress, with the new visual identity set to launch in the market by Q2, 2025.
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