Full-service indie Claxon has promoted Jake Kay-Lawson to strategy director, reporting directly to general manager, Danny Molyneux.
Joining Claxon in 2017, Kay-Lawson has played a pivotal role part of driving Claxon’s strategic and creative output across all disciplines, producing notable campaigns for Euka, Binance, Accor, chempro and F45.
In his new role as strategy director, his immediate remit is to maintain the agency’s high growth momentum by formulating, facilitating, communicating and ultimately executing strategies that drive results.
Molyneux says as Claxon continues to grow, so do its people.
"Jake is no exception, always going above and beyond for the agency and our clients. He has consistently demonstrated exceptional leadership, strategic insight, and dedication," he says.
"As a strategy lead, Jake exhibited remarkable proficiency in developing innovative strategies that drive growth and success for Claxon and its clients. He has always played a key role in Claxon's success and will continue to do so for the long term.”
After spending the first few years of his tenure at Claxon as creative director, Kay-Lawson says he is excited to take on a leadership role and blend his creative and media buying experience to develop unique strategic perspectives in order to create “campaigns that go beyond the obvious solutions”.
There are plenty of "growth-minded" agencies out there who throw the term out as a sales buzzword, he says.
"I'll forever be grateful to have aligned myself with a true Growth Agency that walks the talk by developing their client relationships, and their people," says Kay-Lawson.
“People seem shocked to hear how long I've been on this journey with Claxon. But when you find your tribe who simply love the work and love to win, that's a ride worth sticking around for."
Kay-Lawson began his media and marketing career in marketing and production which lead him to build his first business around YouTube channel management and optimisation.
After growing client channels from zero to more than 450,000 subscribers, he turned his attention towards the digital marketing space, that led him to his first creative role at Claxon.
The promotion is effective immediately.
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