Medium Rare Content Agency has appointed Claire Bradley as general manager of the Coles account.
In this newly created role, she will lead the supermarket brand’s content marketing strategy by developing content that drives growth and engagement across owned and paid channels.
Coles general manager of brand, digital and media Kate Bailey said she’s thrilled to officially welcome Bradley.
“She has been key in building our new content operating model,” she said.
“We have worked with Medium Rare for the past decade and as we continue to expand our partnership, Claire is the perfect choice to execute our content marketing vision and future growth strategy.”
Before joining Medium Rare last year in a consultancy role, Bradley worked across various brands at News Corp Australia for almost two decades.
She was general manager of commercial content production at News, head of content at Suddenly content marketing agency and publisher of the company’s homes portfolio including Vogue Living.
Bradley said she’s passionate about the journey Coles is on to help Australians eat better every day.
“Working on such an iconic Australian brand, supported by the best content team in the business, means it’s going to be a very exciting place to be,” she said.
Medium Rare first began producing content for Coles 10 years ago with the launch of its magazine, which is now the nation's number one magazine read by more than five million Australians each month.
Over the past decade the scope of work has expanded and now includes content strategy and insights, digital content, video and social.
Medium Rare managing director Nick Smith said he’s excited to be working with Coles to enhance and amplify their customer content experience.
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