Luxury fragrance and beauty retailer City Perfume has appointed 100% Digital as its exclusive digital marketing agency.
100% Digital will be responsible for programmatic media buying, Google Ads, SEO, email marketing and paid social.
“With more customers discovering and purchasing luxury beauty products online, investing in a sophisticated digital strategy is critical," said Thierry Naboulsi, CEO at City Perfume.
Ben Mulcahy, founder at 100% Digital, said City Perfume is a brand with globally recognised products, a strong heritage and solid growth targets.
"We’re excited to collaborate on a strategy that not only strengthens their digital footprint but also delivers real business impact," he said,
"Our focus will be on refining their digital channels to create a seamless and engaging experience for their customers."
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