Australian retail media platform CitrusAd, recently acquired by Publicis, has appointed Rob Odd as its first CEO, Asia Pacific and Japan.
Odd has over the last twenty years held executive leadership positions for various agencies, most recently within the WPP network.
“CitrusAd’s growth in Asia Pacific and Japan has doubled in 2022, and with a strong pipeline from across the region, this is an important step in ensuring we respond to the needs of our growing retailer and advertiser network,” said Adam Skinner, COO at CitrusAd.
Odd: “Retail media has already seen significant growth, but I believe we are still only scratching the surface of its potential. The CitrusAd platform and offering is best in class and the talented team behind it made this an opportunity just too good to refuse. I’m excited to join the team and help drive this next phase of growth."
He will be responsible for the CitrusAd business across six countries in the Asia Pacific region – Australia, New Zealand, India, Japan, Singapore and South Korea – as well as the company’s strategic partnerships in Thailand, Indonesia, Cambodia, Myanmar, Hong Kong, Taiwan, Laos, Vietnam, Malaysia, and Philippines.
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