Research technology company Cint has appointed Bella Tao as the head of sales for the Australia and New Zealand (ANZ) region.
With an extensive background in insight and campaign effectiveness measurement, business development, SaaS, and brand growth, she has honed her skills in sales strategy, client management, and revenue growth, holding key positions at companies such as Kantar, Dynata, and TikTok.
In her new role, Tao will lead Cint's business development team, focusing on unlocking new verticals for both the core business and the new data solutions offerings. Tao will report to Jessica Murdoch, SVP of ANZ sales and customer success for Cint.
Karine Parsy, EVP APAC at Cint, said she is delighted to welcome Tao to Cint.
"Her wealth of experience and proven track record in sales strategy and revenue growth will be instrumental in driving our continued expansion," she said.
"Bella's leadership and expertise align perfectly with our goals, and we are confident that she will contribute significantly to our growth journey."
Tao said joining Cint and bringing her expertise to this dynamic team is truly exciting.
"After almost a decade of experience in the market research and data industry, I am very excited to collaborate and drive growth as we expand our offerings in Australia and New Zealand," she said.
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