The school holiday cinema season hit 10.7 million admissions across December 16 to January 30.
Spiderman: No Way Home smashed local and global box office forecasts, becoming the third biggest movie of all time in Australia with 4.1 million admissions so far,
The hard-to-reach 18–39-year-olds were a key audience segment, representing 45% of the summer admissions, with youth attendances doubling year on year.
The latest SMI (Standard Media Index) results reported December 2021 cinema spend up 153%.
The holiday season lift in admissions was driven by a strong slate of big name films such as Spiderman: No Way Home, Sing 2, Ghostbusters: Afterlife, House of Gucci, and The Matrix Resurrections.
Family favourite Sing 2 became the second-biggest film of the summer school holidays pulling in 1.3 million Aussies to the big screen, while the nostalgic Ghostbusters: Afterlife captured 665,000 admissions.
Guy Burbidge, Managing Director of Val Morgan Cinema: “The performance of cinema over the Christmas and New Year school holiday period has been nothing short of outstanding, led by a record-breaking audience delivery from Spiderman: No Way Home.
"This summer proved that both the consumer and advertiser confidence in cinema is strong, delivering impressive audience results across the board and our largest revenue month since December 2019. The time is now for brands to start capitalising on the impressive slate of content coming out this year.”
The stellar start to the 2022 blockbuster slate will continue in the coming weeks and beyond, with a diverse range of films on the horizon with the likes of action-packed adventure film, Uncharted, starring Tom Holland releasing on February 17, and one of this years most anticipated films, The Batman, starring an all-new Batman, Robert Pattinson, releasing on March 3.
“We’re confident that 2022 will be an outstanding period for cinema, as the combination of the world’s greatest content combined with the unparalleled experience that cinema offers, draws cinemagoers and brands back to Australia’s #1 cultural activity,” said Burbidge.
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