Cinema admissions recorded the best results since pre-covid lockdown restrictions with 897,000 Australians visiting the cinema over the weekend.
Momentum is expected to build throughout the April school holidays as new first run titles hit cinemas, including Tom & Jerry, Two by Two: Overboard!, Nobody, and The Courier.
Last weekend’s results were fuelled by a growing blockbuster content slate, with Godzilla vs. Kong achieving an outstanding performance of 413,000 admits, and Peter Rabbit 2 achieving 176,000 admits. Both films achieved these results in only their first weekend at the box office.
“These early results have far exceeded our forecasts and signals that returning cinema audiences are craving the immersion and escape that only the cinema experience provides," says Guy Burbidge, managing director of Val Morgan.
"We anticipate that national admissions will continue to gain momentum and exceed forecasts throughout 2021 with an 18-month content slate crammed into just nine months.”
"Advertisers can be assured that Val Morgan Cinema is still the most powerful AV platform for brands to tell their story and truly connect with consumers. Now is the time to get back on board with the biggest, brightest, and best advertising platform in the world."
Australians’ hunger for first-run content and amazing experiences outside of the home will be fulfilled with blockbuster movie titles such as Fast & Furious 9, Mortal Combat, Cruella, Black Widow, Top Gun: Maverick, In the Heights, and A Quiet Place II all dropping within the next 15 weeks.
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