Consumer goods company Church & Dwight has appointed independent agency Hyland as its local social management and content agency.
The appointment sees the company expand its relationship with the agency which has worked across creative and media already for Church & Dwight brands.
Church & Dwight head of marketing Alison Hall says the agency will work across the Batiste, Flawless and Nair brands to build strong partnership for the brands' communities.
"Consistently Hyland have delivered strong ideas across creative and media disciplines," Hall says.
"Their ability to listen to our needs and support our business with a talented senior team means we have every confidence in appointing them to integrate social management elements."
Hyland Communication Agency founder Virginia Hyland says the team have illustrated their "creative and media prowess" during COVID-19 to help drive sales.
"We are super pumped to be working with Alison and her team. Church & Dwight who represent very impressive brands," Hyland says.
"Together we are building deep customer insight where we can target audiences with a variety of comms at different times in the purchase decision making process.
"Church & Dwight are poised to seriously shake up the competition. They are entrepreneurial in their thinking, especially around creating an end to end strategy to engage potential consumers. This makes them the perfect client for Hyland to work in partnership with."
The agency was appointed to creative duties first and then to media.
Hyland says that adding social content management will allow the team create relevant local content at speed so the brands can engage in culturally relevant topics.
"Church & Dwight are confident that Hyland has the ability to focus on business growth driven by integrated thinking across communication disciplines that are relevant to their customer," she says.
"Hyland has built enormous equity over the years as a most trusted agency partner for our clients. We love working with clients who want to challenge the status quo and think about how to best impact every point of the purchase journey. We are excited to work with Church & Dwight to deliver better local culturally relevant messages that drive results."
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