Chris Jeffares, a former CEO and founding partner at Cummins&Partners, is leaving specialist adventure, tourism & lifestyle production company SAFARI after two years.
Jeffares says it's been an incredible ride.
"And like all good travel adventures, one that was a journey best shared with brilliant people. In a time of CX and BX, it was nice to just immerse myself in the simplicity of the experiences themselves – the X,” he says.
“From beaches to blizzards and shoot locations across Australia and New Zealand, speaking at Tourism Conferences and then winning film awards from Lake Como in Italy through to the Toronto Adventure Film Festival. The chance to deliver production services under the SAFARI brand ethos was a rare opportunity and has delivered on the promise in so many ways.”
In the two years, SAFARI has continued to add new work and new clients across Visit Victoria, Great Ocean Road Tourism, Destination NSW, Ford, Nissan, Jeep, Anaconda, Accolade Wines, Devil’s Corner, Deakin Uni and Glen Dimplex brands.
Jeffares says SAFARI co-founder Andrew Englisch and director Nigel Camilleri are two of the most multi-talented and best humans he has worked with in this industry.
"It will be awesome to continue to watch them and SAFARI thrive. Only I get to do it as a viewer now and not on the beaches, while I look for my next challenge," he says.
Prior to his work at Cummins&Partners, Jeffares was also a board director of the Advertising Council of Australia and retains an interest and advisory role with one of Australia’s leading craft breweries, Stomping Ground Brewing Co.
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